Process
From a rough idea to a release.
A small, visible loop: scope the release, prove the risky parts, build in weekly increments, and leave you with something you can run.
01
Scope
A short diagnostic, not a 40-page deck. We map the user, the job, the constraints and the riskiest assumption. You leave with a written release scope and a clear list of what we are not building yet.
02
Shape
The interface and data model are designed together. We test the flow that carries the product before we build the edges. If the idea depends on a third-party API, we prove it now, not after the UI is finished.
03
Build
Weekly increments in a real environment. You can click the product, not read a status report. Every week ends with a deploy, a short note on what changed and a decision for the next one.
04
Ship
Release is a feature, not an afterthought. We handle the store, signing, analytics, monitoring and the unglamorous edge cases. Then we hand over the repository, infrastructure and a runbook.
The week
A rhythm you can see.
No mystery phase where the work disappears. The cadence is the same whether the project is four weeks or four months.
Monday
A short written plan for the week: what is shipping, what is blocked and what needs a decision from you.
Wednesday
A mid-week check on the real build. No slide deck; the preview link and the two things that need attention.
Friday
The increment is deployed. You get a short note, the link and the next decision. The weekend stays quiet.
Engagements
Three ways to work together.
The scope decides the shape. You get a written number before anything starts, and a change process if the scope moves.
01
Fixed-scope release
A defined first release with a written scope, a fixed price and a milestone plan. Best for a new product or a clearly bounded rebuild.
02
Monthly retainer
A block of senior time each month for ongoing product work, improvements and releases. Best after the first release is live.
03
Diagnostic
A paid, short engagement to pressure-test an idea, audit a codebase or decide the next release. It can stand alone.
Not sure which one fits? Send the problem and the deadline. We will tell you the smallest useful release and whether we are the right team.
Start a projectThe next step
Have a release in mind?
Tell us what you are trying to make, what is in the way, and when you need it. We will reply with a straight answer — including if we are not the right fit.
Booking new projects for Q1 2027